STOLI VODKA DJ CYPHER
Viral Campaign

This was a really cool little viral campaign we put together for Stoli Vodka. Oxygen came up with the idea to take the popular "cypher" thing and implement it with DJs instead of MCs. I was totally down and over the course of 8-10 months or so, we did 3 "cyphers" with 3 sets of DJs each and a couple of live event videos as well.

I decided to feature this one up on the site simply because I think it's the tightest one overall. All the sets were dope but this one had the best mixture of cinematography, editing AND performance.

If you don't know about the Turntable Monks, they're a DJ crew from Toronto that's been performing / competing for years. Dopey is the 2003 DMC World Champion and they've collectively been murdering sets for years. This video features DJ Dopey and J-Tec!

You can watch all the other videos here too.

Featuring:
Turntable Monks

Agency:
Oxygen Design Agency

Produced by:
Rinku DasGupta

Director of Photography:
James Hellyer

Edited by: Reza Dahya

RT: 5:29